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KORANKALTIM.COM, JAKARTA - Guna mempromosikan gelaran Pameran KriyaNusa 2019 yang akan berlangsung pada tanggal 11-15 September 2019 di Balai Kartini Jakarta, Kementerian Komunikasi dan Informatika menyelenggarakan Temu Netizen KriyaNusa 2019.


Direktur Jenderal Informasi dan Komunikasi Publik, Kementerian Kominfo, Widodo Muktiyo menyatakan, dukungan sosialisasi ini ditujukan agar masyarakat lebih mengetahui event yang akan mempertemukan para perajin seluruh Nusantara itu.


"Temu Netizen KriyaNusa 2019 yang bertujuan untuk mempromosikan kegiatan ini di ranah media sosial melalui teman-teman netizen dan influencer" ujar Widodo di Kembang Goela Restaurant, Jakarta, Senin (09/09/2019).


Menurut Dirjen Widodo Muktiyo, beberapa aktivasi sedang dan akan dilakukan untuk mensosialisasikan kegiatan Kriya Nusantara. Mulai dari pemutaran promo videotron di berbagai lokasi strategis di Jakarta. "Ada juga SMS Blast saat mendekati tanggal pameran serta berbagai promosi di media mainstream dan media sosial," tuturnya.


Pameran KriyaNusa 2019 mengusung tema “Peningkatan Daya Saing Produk Kerajinan Melalui Pengembangan Kreatifitas & Kewirausahaan”. Simbol dari pameran tahun ini ikon Sumatera Barat berupa motif Pucuk Rabuang yang melambangkan kuncup bambu muda yang lembut, namun jika sudah dewasa akan menjadi bambu yang kuat dan kokoh. Hal itu melambangkan harapan kegiatan ini dapat terus berkembang setiap tahunnya. Selain pameran, akan ada fashion show, berbagai workshop, pentas seni budaya Minang dan penampilan live music.


Direktur Informasi dan Komunikasi Perekonomian dan Maritim Ditjen IKP, Septriana Tangkary menyatakan partisipasi itu merupakan wujud kerja Ditjen IKP sebagai penanggung jawab Government Public Relations (GPR) di Indonesia. "Ditjen IKP Kementerian Kominfo berkewajiban untuk mempromosikan dan mensosialisasikan kegiatan ini kepada seluruh masyarakat Indonesia," jelasnya.





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